TikTok is introducing a fresh option that allows them to lessen the volume of AI-created content appearing in their timelines. This initiative comes as the service disclosed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a widespread rollout. This development aligns with a increase in content created by AI, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this content is deemed “AI slop”, a phrase for substandard, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from digital art to educational videos, and we aim to offer the community the ability to adjust the amount of that, based on their own preferences,” commented a company executive.
AI on the Platform
The service shared that there are now 1.3bn videos on its app identified as AI-generated. In total, over 100 m videos are uploaded to the service every day, making AI content a limited part of its complete catalog.
How to Adjust Settings
Users will be capable of reduce or increase the amount of AI-generated videos they see by using the “manage topic” setting in the platform and choosing AI-made media. Additional categories that are already be controlled under the filter include current affairs, fashion, beauty, and movement.
Platform Guidelines
Its guidelines require content makers to identify lifelike AI-generated content, and it bans malicious fake videos of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
Furthermore, the service will henceforth apply an “AI-made” label to content created with its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This step is aimed to deter users from attempting to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore introducing a two million dollar awareness program for specialists and organizations to create learning resources about ethical AI use. This initiative will assist educational bodies dedicated to training coding and technology.
Platform Protection
The platform has supported its content review process, following discussion over intentions to lay off a large number of safety staff in Britain. TikTok is set to cut 439 jobs in its user protection department in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.
A company official stated that human moderation would remain essential, but automated tools can protect employees by eliminating the most graphic content ahead of it gets reviewed by people. The platform announced a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to the use of its machine learning processes.
We believe it is crucial to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”